We are searching data for your request:
Upon completion, a link will appear to access the found materials.
How much to charge for yoga classes depends on many factors, including the teacher's experience, the facility's amenities, length of class, availability of parking and what your competitors charge. If you own an upscale studio in a large city, you'll be able to charge more than if you teach at a community center in a rural area. New teachers may need to charge less until they gain experience and a following.
Setting Your Price
Before you determine your price, calculate your variable and fixed expenses. Estimate how many classes you'll offer and how many students are likely to attend. Do your research and find out what comparable studios in your city or town charge. Unless you have something really special to offer, stay within that range. Later, you'll recalculate and see if the numbers are working out or if you need to adjust your price. New regulations might also force change. New York studios, for example, have faced questions about whether they should be required to collect and pay sales tax, like gyms, or whether they're more akin to dance studios, which don't pay the tax. Around the country, most studios hire yoga teachers as independent contractors. However, several cities have raised questions about whether teachers should be classified as employees, which would add such expenses as worker's comp, unemployment insurance and payroll tax to studios expenditures, thus necessitating a class price increase.
To encourage students to commit to coming back, many studios offer deals for purchasing multiple classes. This may start with an introductory special, for example two weeks of unlimited classes for $20. You can also sell packages for five, 10, 20 or however many classes with a corresponding decrease in the per-class price. Students who attend frequently may appreciate the option of an unlimited monthly class card. If you can set students up on autopay, so that the amount is debited from their bank account each month, this will provide a relatively stable source of income for your studio. Offering gift cards, holiday deals or bring-a-friend-for-free week can generate more revenue and attract additional students.
Whatever you decide to charge, post your prices clearly. Make it easy for students to find prices on your website and on printed schedules. Hang a box of schedules on your front door, so students can pick one up even if the door is locked. If students can't figure out how much a class costs, they may give up right there and choose another studio rather than taking the extra step of calling to ask. On your package deals, do the math for your students. For example, point out that five classes for $60 is $12 per class, but if they buy 10 classes for $100, the per-class price drops to $10. If you know that prices will soon increase, warn students ahead of time.
Since yoga teachers are usually conscientious people who want everybody to have access to yoga, consider lower cost options. Many studios offer a few cheaper classes on their schedule, usually at off times and often taught by newer teachers. These are sometimes labeled вЂњcommunity classes.вЂќ Some traditions, such as Ananda Marga, believe that teaching yoga is a form of вЂњseva,вЂќ or selfless service. Traditionally, Ananda Marga teachers don't charge for classes. Some teachers also accept donations but don't charge a set price. However, some teachers have concluded that people don't value things they get for free, or they suspect there's a catch. You might do better offering inexpensive classes than free classes.